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BASF Launches Botanical Epigenetic Skincare Actives for Radiance

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BASF’s Personal Care division unveiled Floragenist Rose and Floragenist Blossom, botanical actives from Morocco’s Damask Rose and Bitter Orange blossom, backed by traceability and responsible sourcing. Using AquaGenesis coconut-water extraction and epigenetic research, the ingredients aim to support the epidermis; VISIA clinical results reported higher skin luminosity and reduced redness at 0.4%.

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