reuters.com

Baidu revenue falls as online marketing weakens and AI cloud grows

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China’s property slump and weak consumer spending have pushed businesses to cut marketing budgets, hurting Baidu’s online advertising demand. In Q2 revenue fell 4% to 31.33 billion yuan versus the 31.96 billion yuan average estimate. Online marketing services fell 19% to 13.1 billion yuan, while Core AI-powered business rose 25% to 12.5 billion yuan as cloud adoption increased, though AI infrastructure spending may pressure margins.

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