motor1.com

Aston Martin sells 50.1% of non-automotive branding rights

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Sig4.20Sen-4.80Env0.00Soc0.00Gov-4.60

Aston Martin sold 50.1% of its non-automotive branding and intellectual property rights, splitting the Aston Martin name between cars/F1 and lifestyle licensing such as merchandise and cosmetics. The deal, tied to a £450 million HPS loan, gives Authentic Brands effective control over future lifestyle licensing. Creditors owed about $1.75 billion and lenders around £1.3 billion threaten to sue to unwind the transaction and block disposal of the brand assets.

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