arabnews.com

Aramco World Cup sponsorship expected to add $26.1bn in value

Saudi Aramco logoSaudi Aramco
Sig5.24Sen+6.72Env0.00Soc0.00Gov0.00

Saudi Aramco’s logo and chairman Yasir Al-Rumayyan’s World Cup final appearance coincided with sponsorship gains that added about $1.08bn in brand value and are expected to lift corporate value by around $26.1bn. Aramco was the biggest beneficiary, contributing roughly 43% of the $61bn total generated for sponsors, while its brand grew 2.3%.

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