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Apple Replaces Milan Billboard After Children’s Watchdog Criticism

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Apple replaced a billboard in Milan showing a toddler holding an iPhone as part of its “Relax, it’s iPhone” durability campaign. Italy’s children’s rights watchdog AGIA criticized the ad as normalizing “electronic babysitting,” then referred the matter to communications and competition regulators for review. Apple has taken down the controversial billboard and replaced it with a different promotion.

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