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Apple Posts Earnings Beat but Margins and Guidance Raise Concerns

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Apple reported a ninth straight EPS beat, posting $2.02 on $109.42B revenue (+16.4% YoY), alongside September guidance for 9%–11% growth and gross margin projected at 47%–48% (Services below 10%). Shares fell 7.35% in a same-day reaction despite the beat, amid talk of tariff pressure and Apple’s reluctance to raise prices, with focus on whether Siri AI can drive new monetization and margins.

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