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Apple Maps starts rolling out privacy-first sponsored ads in US and Canada

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Sponsored listings are beginning to appear in Apple Maps on iPhones in the US and Canada after a broader Apple Business ad rollout. Ads show up after tapping the search bar and within search results, rolling out gradually. Apple says delivery is limited to relevant queries and uses a privacy-first model, with outright bans for bail bonding and crypto ATM categories and case-by-case review for medical services.

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