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Apple Leads Fintech AI Visibility Index in Advertising Agency Study

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Sig0.90Sen+2.60Env0.00Soc0.00Gov0.00

A fintech AI visibility ranking by NP Digital found Apple at No.1 for AI answers with a 65.6/100 score, ahead of other brands. The index analyzed 68,334 AI-generated answers to 250 fintech prompts across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude, using frequency, position and coverage, with sentiment tracked separately.

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