Amazon Partners With OpenAI to Let Advertisers Run ChatGPT Ads
Amazon says it is partnering with OpenAI to let brands that advertise on Amazon place ads inside ChatGPT, beginning with select U.S. advertisers. The campaigns are set up and managed by Amazon, while OpenAI’s ad system controls delivery decisions. The move follows Amazon’s prior quiet ad buys on ChatGPT and its earlier restrictions on AI access to its webstore.