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Amazon Ads Launches Back-to-College Campaign With Livestreamed Kane Brown Concert

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Amazon Ads’ First Day Ready back-to-school campaign links brands to shoppable, creator-led digital experiences and physical campus storefronts, highlighted by a livestreamed Kane Brown concert at the University of Wisconsin. The event streams on Prime Video, Amazon Music, Twitch, Fire TV, and Samsung TV, with corresponding brand store pages and immersive video content.

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