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Alibaba Opens Qwen Platform to Custom AI Agents for Shopping

Alibaba logoAlibaba
Sig2.74Sen+0.95Env0.00Soc+0.65Gov+0.20

Alibaba’s Qwen consumer AI platform will let brands build customized AI agents that help users browse, order, and pay through chat. The AI can remember user habits to deliver personalized recommendations, and transactions can be completed inside Qwen rather than separate apps. Early partners include KFC, Luckin Coffee, and Mixue. Alibaba shares fell over 1% in premarket and are down about 11% year-to-date.

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