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Albertsons Retail Arm Adds Shopper Data to Google and YouTube Ads

Alphabet (Google) logoAlphabet (Google)
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Alphabet and Albertsons’ retail media effort said the collaboration brings more than 175 commerce audiences and custom brand audiences into Google and YouTube advertising via Display & Video 360. Keurig Dr Pepper will use the retailer’s shopper data to target YouTube impressions more precisely, with a “closed loop” that links buys to reporting. The partners cite studies on brand discovery and evolving retail shopping experiences.

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