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Alaska Airlines Launches Seattle-Rooted Partnership Campaign With Sam Darnold

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Alaska Airlines announced a multi-year partnership with Seattle quarterback Sam Darnold, rolling out a football-season campaign to promote new nonstop routes from Seattle to Paris and Athens. The effort includes Atmos™ Rewards experiences, social content, gate moments, and flight renames, such as Flight 1414 with an onboard 1,414-point bonus on select flights.

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