AI Event Ahead for Apple CEO With Ultra Price and App Store Fee Changes
Ternus takes over as Apple CEO amid pressure from pricing and product turnover, with the next Pro line expected to be discontinued and a foldable iPhone Ultra projected to start above $2,000. Huawei and Xiaomi launch competing flagships. Apple also replaces Europe’s Core Technology Fee with a flat 5% commission for some digital goods distributed outside its App Store, potentially reducing App Store revenue while easing alternative stores, alongside iOS 27 performance gains for Apple Intelligence.