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AI Event Ahead for Apple CEO With Ultra Price and App Store Fee Changes

Apple logoApple
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Xiaomi logoXiaomi
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Ternus takes over as Apple CEO amid pressure from pricing and product turnover, with the next Pro line expected to be discontinued and a foldable iPhone Ultra projected to start above $2,000. Huawei and Xiaomi launch competing flagships. Apple also replaces Europe’s Core Technology Fee with a flat 5% commission for some digital goods distributed outside its App Store, potentially reducing App Store revenue while easing alternative stores, alongside iOS 27 performance gains for Apple Intelligence.

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