Adyen says AI shopping assistants heighten the need for loyalty
AI shopping assistants may let users search, pick merchants, and initiate payments without retailers’ direct channels, Adyen co-CEO Pieter van der Does warned. He cited a merchant where direct channels generated 70% of volume and said loyalty will matter more as chatbots shape shopping. Adyen is also pulling forward spending on computing and storage to meet demand.
Coverage (4)
- Rise of AI shopping pushes merchants to protect loyalty, Adyen says (reuters.com)
- Rise of AI shopping pushes merchants to protect loyalty, Adyen says (finance.yahoo.com)
- Rise of AI shopping pushes merchants to protect loyalty, Adyen says (finance.yahoo.com)
- Rise of AI shopping pushes merchants to protect loyalty, Adyen says (927thevan.com)