reuters.com

Adyen says AI shopping assistants heighten the need for loyalty

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Sig2.44Sen+2.92Env0.00Soc+0.53Gov0.00

AI shopping assistants may let users search, pick merchants, and initiate payments without retailers’ direct channels, Adyen co-CEO Pieter van der Does warned. He cited a merchant where direct channels generated 70% of volume and said loyalty will matter more as chatbots shape shopping. Adyen is also pulling forward spending on computing and storage to meet demand.

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