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Adobe, MCIT and HUMAIN expand free AI creative tools access in Saudi

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At LEAP 2026, Adobe announced an expanded partnership with Saudi Arabia’s MCIT and HUMAIN (a PIF company) to advance the country’s creative sector. Adobe plans to provide over 27 million eligible citizens and residents aged 13+ with 12 months of free access to Firefly Standard and Express Premium, valued at over $4 billion, including a Saudi-culture-tuned image generation model and a jointly developed image model planned with Firefly Foundry.

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