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Adobe Finds AI-Assistant Travel Referrals Convert Near Non-AI Traffic

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Adobe Digital Insights found AI-referred travel visits to U.S. sites rose by nearly 120% year over year, while conversions in July were just 1% below non-AI traffic. Adobe paired the travel referral data with its AI Content Visibility Checker, with cruise itinerary and ship pages scoring 76% versus about 59% for airline route and fare pages, using a dataset covering over 1 trillion visits.

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