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Acer Marketing Chief Expects Festive Media Spend to Rise Over 30%

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Acer India’s marketing head Sooraj Balakrishnan says festive-season media spending should rise by more than 30%, as Akshay Kumar joins the brand for the Onam-to-Diwali shopping run. With survey data showing many Indian shoppers plan higher festive spend and home appliances gaining purchase intent, the company is leaning into TVs, refrigerators, laptops, air conditioners and more.

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