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Accor Chief Sales Officer Pushes More Flexible Corporate Pricing

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More than a year into his tenure as Accor’s chief sales and revenue officer, Julien Houdebine says the company is working to better align sales and revenue management so corporate pricing tools and rates function together. He notes corporate demand remains strong despite a volatile Middle East context, and highlights plans to revisit chainwide discounts and improve proactive client support, with AI used for rate-auditing after RFPs.

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