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Absolut TABASCO launches São Paulo and Salvador urban campaign

Pernod Ricard logoPernod Ricard
Sig2.25Sen+4.15Env0.00Soc+1.10Gov0.00

After its official Brazil launch, Absolut TABASCO—built from Absolut and TABASCO—rolled out a communication campaign with a local dentsu-led media strategy. From July 23–26, visitors at Shopping Cidade São Paulo on Paulista Avenue entered an immersive, volcano-themed experience and received a photo and gift kit with a 50ml bottle and temporary chili tattoos. A 3D OOH billboard and digital social and creator content with cocktail recipes also launched across São Paulo and Salvador.

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