Abercrombie Expands NFL Partnership for New Global Apparel Channels
Abercrombie & Fitch extended its NFL partnership, expanding branded apparel into new global distribution channels including NFLShop.com, team sites and stadium stores. The wider reach is expected to support international expansion and new wholesale and digital revenue while relying less on store openings. The effort also raises fixed-cost and competition risks, with investors watching post-2026-season results alongside fiscal 2026 net income per diluted share guidance of $13.10 to $13.60 and a 14.5% to 15.0% operating margin.