Abercrombie & Fitch expands NFL collection distribution with Fanatics
Abercrombie & Fitch has signed a new deal with NFL e-commerce partner Fanatics to sell its NFL collection on nflshop.com, in NFL stadium stores, on official team sites, and via fanatics.com and A&F stores and online. As the retailer begins its second year as official fashion partner of the NFL, it plans a campaign starting Sept. 9.