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AB InBev boosts premium brands and digital platforms to drive growth

Anheuser-Busch Inbev logoAnheuser-Busch Inbev
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AB InBev is increasing investment in key brands such as Budweiser, Corona, Stella Artois and Michelob Ultra through marketing, sponsorships and consumer activations. It is shifting toward premium, higher-margin products and growing no-alcohol and zero-sugar offerings, expanding Beyond Beer, and accelerating digital distribution via BEES and Zé Delivery to reach retailers and consumers in international markets.

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